About - Roots Middle East

ABOUT US

Roots Middle East Establishment is technology distributor with Kanoo Blue – Bahrain . We work with leading vendors to bring solutions to market
through a channel of partners. We combine industry insight, technical expertise and more than 10 years experience to be the catalyst for both vendor and partner success. We deliver a portfolio of innovation and niche technology to our partners. Our global footprint and range of services ensure that no challenge is too big or complex.

MISSION STATEMENT

To provide customers with reliable and excellent services on a wide range of products and services that are cost effective and convenient. To earn the trust of all our customers through committed and caring service. To continually improve our services to suit the equipments and convenience of our customers.

VISION

Create possibilities for people and businesses to reach their maximum potential.

CORE VALUES

We base everything we do on a strong set of values which we try to live by in our daily dealings with customers, colleagues and
other communities. These values ensure that we build lasting, quality relationships with everyone we work with.

OUR VALUES TO PARTNER

We help partners realize their RIGHT PRODUCT. We are passionate about delivering business success and growth. We start with strategic alignment; understanding your business. Our people follow through every step of the way with strong delivery to support, assist and grow your opportunity. From start to finish, be assured that we know how to respond to the daily challenges that channel operations bring. We take pride in matching dependability with enterpreneurship.

STRATEGIC VENDOR RELATIONSHIP

Our value centers on deep-rooted strategic customer relationships, collaborating closely on go-to-market and channel strategy. With a world class vendor portfolio, our partners can access established and emerging providers. We simplify customer technologies, operations and programmes, helping partners to win in the marketplace. We manage vendor – facing fulfilment and deployment, freeing partners up to focus on their core business.